Breakthrough T1D

We partnered with Breakthrough T1D to create a compelling story that would resonate at their annual gala and beyond. Through in-depth story mining, we uncovered not just a powerful main character, but an incredible supporting cast in the Clayton family. Their inspiring story moved the audience and helped drive support for T1D research.

Backstory

The Clayton family made this story unforgettable. We spent time getting to know them, and what came through was their honesty, strength, and deep love for each other and adventure. Chance’s journey with T1D brought real emotion to the screen and moved the room at the gala

Client
Breakthrough T1D

Year
2025

Life Without T1D

For this second video, we took a creative, reflective approach - asking people with T1D and their loved ones to imagine a life without it. Their answers were honest, emotional, and full of hope. It was a simple concept with powerful impact, showing how storytelling can connect through shared dreams.

Suzanne Clayton|Chance’s Mom

“Just want to tell you how incredible we thought the video was. It was so incredibly moving that it spawned a very energetic and successful fund a cure. It moved a guest so much that after they had already spent $20,000 on a live auction item she donated $50,000 to the fund a cure!!!!”

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